![]() ![]() The average B2B company relies on traditional demand gen to fill its pipeline and win new business. Step 2: Embrace the idea of your account-based marketing project plan and demand gen plan working together No matter what those objectives are, each of the three major benefits listed above should contribute positively to the bottom line. If you really want to impress, try customizing your approach to specifically address how ABM will influence the company’s big picture business objectives. Map business goals directly to account-based marketing According to research from SiriusDecisions, 80 percent of marketers said win-rates were higher among ABM accounts. Close deals faster: The focused pursuit of target accounts can translate to higher win-rates and a shorter sales cycle.Invest more efficiently: Forget about the spray and pray-ABM arms marketers with a data-driven, prioritized set of accounts to target, enabling them to better allocate their budgets.Align sales and marketing teams: With marketing and sales focused on the same target accounts, the company can run coordinated campaigns more likely to perform better.Highlight these three benefits to get that messaging across: The focused nature of ABM makes it an efficient revenue driver. You can approach this step in two ways: Showcase the revenue potential of account-based marketing Above all else, you’ll want to frame your strategy as a way for the organization to achieve its goals (which is why we also spun upon the perfect ABM planning template for you).įor example, is the company trying to move up-market, expand into new verticals, or generate more SaaS revenue? Connecting your ABM goals to big picture business objectives will help you earn buy-in for these initiatives. The strength of your pitch starts with positioning. Step 1: Build the case for your account-based marketing plan See how RollWorks can transform your B2B marketing and sales strategy. STEP 5: Define how you'll measure the success of your account-based marketing project pla.STEP 4: Outline your account-based marketing project plan with program initiatives. ![]()
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